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El Monterey Chimichangas

 Packaging Rebrand   |   2023   |   Bloomington, IN

Chose a product's packaging from a local supermarket that had "unsuccessful design". Redesigned the product's packaging, while being mindful of the company's history and target audience.

Inspiration

This redesign was inspired by the vibrant colors and patterns that appear in papel picado (traditional Mexican doilies), as well as type treatments from vintage Mexican advertisements.

Inspiration image of different kinds of colorful vintage mexican typography
Sketch board of potential logos and images that inspired the design of the final product packaging.

Before

Original chimichanga packaging design

After

New packaging design

Deliverables

Box packaging design.    Individual item packaging design.

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